The buyer is missing
Product teams often make plans without hearing from the people who would evaluate, buy, or use what they’re building.
Make better product decisions
Find out what buyers need before you build.
We recruit and verify people who match your exact buyer criteria, so you can decide whether to build, reposition, narrow, or stop.
Start your research request
Answer a few quick questions so we can understand what you need.
Get enough buyer evidence to make product decisions.
Tell us what you need to learn and who you think you need to speak with. We build the target profile with you, recruit and verify potential buyers, and handle scheduling and payment. You run the interviews and decide what to do with what you learn.
- Approve the target profile
We refine the buyer criteria with you before outreach begins.
- Approve each buyer and the price
See why each person fits and what the call will cost before anything is booked.
Why talk to buyers
A quarter of building is an expensive way to learn.
Internal opinions and friendly feedback can make a weak direction feel safer than it is. Direct conversations with potential buyers give your team better evidence before more time and money are committed.
The feedback is too friendly
Colleagues, investors, and current customers already have reasons to support the existing plan.
The people are wrong
Broad job titles and generic panels can put you in front of people who cannot speak to the buying problem you need to understand.
How we find the right buyers
We build the buyer profile with you, then go find the right people.
Tell us what you need to learn and who you think you need to speak with. We turn that into clear buyer criteria, refine the profile with you, and recruit specifically for your project.
Build the buyer profile
Agree on the role, experience, company, and buying involvement that make someone useful for the project.
Calibrate what a good match looks like
Review representative examples and tell us what looks right or wrong before outreach begins.
Agree on the pricing
Approve the participant offer and your per-call price before we contact anyone.
Recruit and verify
We use direct outreach and confirm that each person matches the criteria we agreed on.
What we handle
Everything around the interviews, handled.
Target profile
A clear definition of the role, experience, company, and buying involvement you need.
Profile calibration
Representative examples help us agree on what a strong match looks like before recruiting begins.
Direct outreach
We recruit specifically for your project instead of relying on a standing marketplace.
Buyer verification
We confirm identity, professional background, relevant experience, and fit with the agreed criteria.
Scheduling
We coordinate availability and move quickly once a qualified buyer accepts.
Participant payment
We pay each participant directly, so you do not have to manage individual invoices.
How it works
You interview the buyers. We handle the work around the interviews.
Build the target profile together
Tell us what you need to learn and who you think you need to speak with. We turn that into clear buyer criteria.
Approve the target and pricing
We refine the profile with you and agree on the participant offer and your per-call price.
Review each buyer
We recruit and verify potential buyers. You see why each person fits before anything is booked.
Run the interviews
You lead each conversation. We handle scheduling, participant payment, and any replacement covered by the guarantee.
A better way to book expert calls
Expert calls without the usual expert network problems.
We recruit specifically for your project, tell you what each call will cost, and let you approve every participant before anything is booked.
Better-matched participants
We recruit around your exact criteria instead of relying on a generic expert list.
Clear pricing before you book
You know what each call will cost. Half of what you pay goes directly to the participant.
No contracts or minimum spend
Pay for the calls you need. Any credits you purchase never expire.
Protection from wasted calls
If a conversation is genuinely unhelpful, we replace it at no charge.
Questions
Common questions.
Who is this for?
B2B founders and product leaders who are about to commit meaningful engineering, design, launch, or go-to-market resources to product decisions.
Who runs the interviews?
You do. We help build the target profile, then handle recruiting, verification, scheduling, and participant payment.
How many interviews are included?
The project can include as many interviews as you approve. We agree on the buyer profile, participant offer, and your per-call price before outreach begins.
What if buyers don’t like the idea?
A qualified buyer’s negative or unexpected opinion still counts. You get their unfiltered perspective and decide what to do with what you learn.
What do we have at the end?
You finish with direct conversations with verified potential buyers and the notes your team gathers from those interviews. You decide how to use what you learned.
How is the project priced?
Your price covers recruiting, verification, scheduling, and participant compensation. We agree on the participant offer and your per-call price before outreach begins. Half of what you pay goes to the participant and half goes to Micro Insights.
How is this different from a buyer panel or marketplace?
We recruit specifically for your project through direct outreach. You help define the buyer criteria and approve each person before the interview is booked.
Do you analyze the interviews or recommend what to build?
No. You conduct the interviews and decide what to do with what you learn. We handle the target profile, recruiting, verification, scheduling, and participant payment.
Talk to the right buyers
Start your research request
Answer a few quick questions so we can understand what you need.