The target is too vague
A broad request produces broad matches. The expert may know the industry and still lack the experience you need.
Directly recruited expert conversations
No wasted calls.
Compared with traditional expert networks, a larger share of what you pay goes directly to the expert. That helps us recruit experienced people who closely match your criteria, so you get more useful conversations and fewer wasted calls.
No annual contract. No minimum spend. Credits never expire.
Start your research request
Answer a few quick questions so we can understand what you need.
You approve who we’re looking for and what each call will cost before we contact anyone.
We build the target profile with you, recommend what to offer, and confirm what each call will cost. Once the right expert says yes, we can move quickly without another pricing decision.
- A straightforward 50/50 split
Half of what you pay goes to the expert. Half goes to Micro Insights.
- No lock-in
No annual contract. No minimum spend. Credits never expire.
Why calls get wasted
The wrong expert can sound convincing for an hour.
A senior title can look right on paper while hiding a weak match. Useful calls start with a precise question, clear sourcing criteria, and honest qualification.
The profile skips the hard questions
A résumé will not tell you what someone personally evaluated, bought, operated, or changed.
Pricing shows up too late
When the cost changes after an expert says yes, approvals slow down and good candidates move on.
How we improve the match
Agree on the target and the price before outreach starts.
We turn your research question into a sourcing profile, calibrate it with you, and qualify every expert against the criteria you approved.
Define the question
Tell us what you need to learn and why the answer matters.
Build and calibrate the profile
We agree on the role, experience, market, and perspective that make someone useful for this project.
Set the expert offer and call price
You approve what we will offer the expert and what you will pay before outreach begins.
Recruit, verify, and book
We use direct outreach, confirm the fit, coordinate calendars, and pay the expert.
What we handle
You focus on the conversation. We handle the work around it.
Target profile
A clear definition of the role, experience, industry, geography, and perspective you need.
Profile calibration
Representative examples help us agree on what a strong match looks like before recruiting begins.
Direct outreach
We recruit specifically for your question instead of relying on a standing marketplace.
Expert verification
We confirm identity, professional background, relevant experience, and fit with the agreed criteria.
Scheduling
We coordinate availability and move quickly once a qualified expert accepts.
Expert payment
We pay the expert directly, so you do not have to manage individual invoices.
How it works
How we find the right experts for your research.
Tell us what you need to learn
Share what you need to learn, the context, and who you think could help.
Approve the target and price
We refine the profile with you and agree on the expert offer and call price.
Review the expert
We recruit and qualify candidates. You see why each person fits before the call is booked.
Have the conversation
You run the interview. We handle scheduling, payment, and any replacement covered by the guarantee.
The no-wasted-calls guarantee
If a conversation is not genuinely useful, we will replace it.
If the expert does not match the criteria we agreed on, cannot speak knowledgeably about the topic, or the call ends within the first 15 minutes because they cannot help, the call does not count. We will restore your credit or replace the expert at no charge. A qualified expert’s negative or unexpected opinion still counts.
Questions
How expert calls work.
Where do the experts come from?
We recruit specifically for your project through direct outreach. The campaign is built around the role, experience, industry, geography, and perspective you need.
How do you verify someone before a call?
We verify identity, current or previous role, relevant experience, and fit with the criteria we agreed on. We use a screening call and, when needed, a questionnaire before scheduling.
How does pricing work?
We recommend what to offer based on the profile and recruiting difficulty. You approve the expert offer and your per-call price before outreach begins. Half of what you pay goes to the expert and half goes to Micro Insights.
What if the conversation is not useful?
If the expert misses the agreed criteria, cannot speak knowledgeably about the topic, or the call ends within the first 15 minutes because they cannot help, we restore your credit or recruit a replacement at no charge.
Can you recruit a highly specialized profile?
Yes. Direct outreach lets us recruit around a narrow combination of role, experience, market, and geography. If we do not think we can reach the right people, we will tell you upfront.
Do I need an annual contract or minimum spend?
No. You can start with one focused question or project. There is no annual contract, no minimum spend, and purchased credits never expire.
Who handles scheduling and payment?
Micro Insights coordinates scheduling and pays experts directly. You do not have to manage individual invoices or payment logistics.
Find the right expert
Start your research request
Answer a few quick questions so we can understand what you need.